our strategy
Our strategy is build on the foundation of our corporate values and will drive our successful developments in the coming years in order to achieve our long-term vision for the Jumar Group to become a global leader investing in innovative technologies.
In order to steer the focus of the entire organisation towards our strategy and ensure its successful implementation, we have defined four strategic priorities, the so called “ GO SIMPLE” i.e. Globalize, Outperform, Simplify and Inspire.
The basic for our strategy was a detailed analysis of major long-term market trends especially in the frontier Africa markets. We identified three MEGATRENDS, which will affect our businesses over the next years i.e. Consolidation, Africa markets and Speed.
• We know that consolidating our service provision and customer base as well as the competitive environment will continue. Size will become a critical success
factor in the future. Consequently, we shall therefore need to grow our businesses.
• We expect that the shift of growth from mature and saturated western markets to emerging frontier Africa markets will continue. As a result, we need to expand our footprint on African market over the coming years.
• We anticipate highly dynamic market evolution and firster decision making by suppliers, customers and competitors. In addition, further Digitalisation will lead to changes in our market environment. We therefore need to continue simplifying our financial products and service ranges and processes so as to fit the expectations & natural environment of our catchment territories. This will then increase our operational excellence.
